An advertisement on the bus
I have no idea what it is about so I posted it on Twitter tagging James Turnbull, ask him what it is about because I remember seeing the picture of the woman appeared in his blog. James replied me and apparently it is an anti-narcotic campaign. From what has James conveyed in his blog post, I guess the words in red on the ad means something like "Quit Smoking". What makes this ad interesting is the pink patches on each model's arm; the female model's message is “Now I’m getting married, so it’s time to quit.” (copy from James Turnbull). So I guess the one who's the boxing-glove carries message like "Be healthy, quit smoking" or something like that^^ (And I highly doubt about his triangle-shaped body, his waist is only slightly wider than the width of his face T_T Photoshopped???)
Anyway, I kinda like this advert as it is not using some plastic female model with false lashes and heavy make up with childish colorful display of fashion like most other ads do. Although I'm quite upset that some people regard the female model's face as masculine (and therefore not pretty???), but I'd say she is a nature-looking beautiful lady with no need for double eye-lid surgery. I feel comfortable looking at her, hopefully she'll appear in more ads in the future. Stay true to how majority of Northeast Asians look like, people.
Please do check out James Turnbull's The Grand Narrative, a very informative blog on Korean sociology, media studies and gender studies. He is prompt to reply as well and I thank him for clarifying my past questions :)
p/s: I highly recommend his post on Sex as Power in the South Korean Military. Follow his blog and you will get to read many great posts and writings (academic research) from him.
